As a marketer, you should always keep an eye on many things while advertising your business online. One of the most important things to keep in mind is the return on investment. This is particularly true if you had kept your feet on pay per click advertising.
The happy news is that you can increase your ROI by changing small things. At the same time, you can save your money and can give your business an adequate arm. Here we are going to gift you with 10 tips with which you can improve your ROI on Google PPC Adwords.
Practice A/B Split Testing:
Tweaking and testing your website regularly is essential to increase your ROI. This sort of testing can be done through A/B split testing right from the moment the site goes live.
The landing page of the website can be optimized through Google suggested tool “Content Experiments” in its Analytics.
1. Run Google Analytics Content experiment with these steps. Before creating a page variant to test, first create a variant of the page.
2. In Google Analytics, create a content experiment.
3. Add the Content Experiment in Google Analytics, followed by verifying the code and then start the experiment.
Here I had added the screenshot of how the content experiment result looks like:
You can also test some other things on your landing pages like checking a headline, color of the call to action button, etc. which can create a huge difference. Examining small factors like font size, its type can also help in improving the website resulting in ROI boost.
Target Negative:
In Google Adwords control panel, there is a section which can be used to save a lot of money, and also it allows you to focus on the audience tighter.
It is the negative keyword section in which you can include the search phrases that surfers use to type in Google’s search bar.
Consider some people may surf for “cheap personal injury marketing services.” If your company is not interested in offering cheap service, you can add “cheap” to the negative keywords list. You can save your money by avoiding unnecessary clicks.
Here is an example of how to set negative keywords.
Optimize Your Landing Pages
Most of the targeted landing page may significantly increase the conversion rate.
Here is a screenshot of the landing page which asks the email and phone number and, acquiring those are considered as conversion here.
Since you cannot optimize your landing page for each query, having a separate optimized landing page is a better option.
Track Your Advertising
Tracking your paid ad campaign is more important than running an ad. By setting up the conversion tracking, you can determine the keywords that are working and the keywords which are not. This way of monitoring gives an idea of which keywords can be neglected and thus paves the way for an increase in revenue.
It is imperative to set up conversion tracking; this way, you will be able to determine which keywords are working fine, and which should be avoided because they aren’t bringing in revenue.
Google helps in a better way by providing a conversion tracking tool to do the same. At first, generate a conversion tracking tag within your account. Then add the tag with your website. For better understanding, you can look at the Google tutorial on how to set up the conversion.
Concentrate on Quality Score:
Improving the position of your advertising can improve your ROI. You can improve your position without raising your budget.
Google looks at numerous different determinants to determine your quality score, including the relevancy of the landing page, the keywords that are being used and how well they are converting.
Creating advertising attractively and practically will automatically improve your position, which turns you to yield traffic at minimum spending costs.
Shorten Time:
In AdWords, not all traffic is created equally. You may run a campaign for a week through which you can discover the timing the ad runs better. By running for a week, you can conclude the useless clicks and can understand the ads much better converting time.
This screenshot shows how the ad can be scheduled.
Innovate clickable Ad copies:
Writing innovative ad copies can turn more clicks to your landing page. Testing the copy can highlight the effectiveness of ads. You can test the ads by running several ads and can determine through the clicks each ad generated. Not only clicks, should always have an eye on the conversion track too.
The highlighted box in the screenshot is generally called as ad copies. In the mentioned image, you can witness how they had done the copy. It’s an additional credit to click when the copy highlights the price to the user before clicking.
Incorporate the targeted Keywords:
Most of the people who surf the internet are aware of the fact that you are paying for advertising. This fact may let them avoid clicking your ads, and definitely, they would concentrate on the organic search results.
So incorporating the keywords that people search will automatically divert them to click or even attract your targeted customers.
Concentrate on Keyword List:
As mentioned above, incorporating keyword is required, and it works well when you make an accurate list. It’s tricky to scan regularly and to test them in the Adwords campaign.
Google keyword generator tool may provide keyword ideas, but it is limited and on some keywords, many of the advertisers would have bid, which may increase the ad cost.
The only option left is to think outside the box. Use google suggested keyword, some high volumes, and most recommended keywords to run a test.
You can also look at the Google AdWords Keyword Planner tutorial to get some keyword ideas.
Try with Exact Match:
Google Adwords gives you an option to choose the keyword among broad, phrase, and exact match category. Most of the people use to go with Broad match since they want large people.
But the fact is, broad match leads to more significant monthly search volumes, it may lead to unnecessary clicks. So it’s better to go along with the option of an exact match.
Choosing exact match keywords will neglect the fact of concerning about negative keywords and untargeted traffic.
I hope these tips would turn your ROI into a wove!! Feel free to mention your ideas in the comment section. Implement these tricky ideas and increase your ROI.
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