These days messaging apps have become the number form of communication between consumers and businesses. In many nations, landline phones and even SMSs are the secondary options after messaging apps. That’s why the best WhatsApp Business app account is becoming the buzzword these days due to the right reasons.
And if you ask why then you may be aware that the best WhatsApp Business app is one of the famous global messaging channels having more than 2 billion active users all over the world. Apart from that, this messaging app exchanges around 65 billion messages every day.
According to the latest report by Forbes, WhatsApp has more than 1.5 billion monthly active users making it the largest messaging platform globally, more significant than Facebook messenger.
Now the primary question that arises in everyone’s mind is why to choose WhatsApp business?
What is a WhatsApp Business Account?
WhatsApp business account is the messaging app that allows customers to safely and securely message their client base. This app helps customers to know whom they are chatting with or receiving messages from. Apart from that, it also allows users to check whether the receipt has seen the message or not.
So, in order to clear everything, let’s discuss some of the top reasons why to choose this messaging platform as the best WhatsApp Business app.
1. User-friendly Interface
This is one of the game-changing benefits of the best WhatsApp Business app as it takes care of each and every detail in making the customer experience excellent and cheerful. WhatsApp business account features are incredible, simple, and intuitive, which means the user doesn’t need any training to use the WhatsApp business account.
However, in this regard, if you talk about a traditional form of communication, you are not aware of whether the email or message is seen by the recipient or not. But, the WhatsApp business account has all these features, which help users to know whether the message was received and read by the recipient.
2. 24X7 Automated Customer Support
Business worldwide works 24X7 that means companies are using email, chats, SMSs to support their customers. But when you observe, everyone these days is spending around 30-45 mins on WhatsApp for various work. Overall, it perfectly fits our comfort zone, making every business support their customers whenever needed.
However, this is reliant, simple, and has the ability to integrate with existing business tools. That’s why most companies are looking forward to utilizing this tool for supporting customers. For example, Konverse.ai has been allowed to add a bot to their WhatsApp business that integrates seamlessly with various enterprise applications to offer 24X7 customer support.
3. Privacy and sSecurity by Default
WhatsApp business accounts have in-built privacy and security, which means they are in their DNA. However, this is the reason which is making this global messaging app different from others. No matter what type of interaction you are making on WhatsApp like, audio, video, document, pictures, etc. is encrypted end-to-end so that no other person can see them.
The end-to-end encryption feature offers security so that personal or professional information will not fall into the wrong hands. Overall, whatever you send through your WhatsApp business account will be delivered to the destination chosen by you only.
4. Engaging Globally
As the business owner, if you have customers all across the globe, then WhatsApp is the best app available in around 104 nations. That means you can easily reach out to your clients anywhere in the world for business conversations and support customers.
Moreover, you can also consider how WhatsApp is used by PATH, a global health non-profit based in Seattle. However, PATH is working in Zambia to support the National Malaria Elimination Center for data collection, research, and community engagement. Overall, it is not fake to say that WhatsApp is used mainly by every small enterprise for business purposes because of its global reach.
5. Quicker Responses
As you know that almost every individual uses WhatsApp for various purposes. Apart from that, if you think of WhatsApp from a business perspective, it helps deliver faster customer service. That means business is using WhatsApp, and then you are able to answer the queries of the customer quickly and also use previous messages for replying to speed up the whole process.
Moreover, the business can contact their target customers on their phones anytime and anywhere.
6. It’s Free
Any small business owner will be happy to know that the WhatsApp Business account is free to download. This is one of the best resources these days that comes with advanced features which help the business to communicate with their target audience and their existing clients within no time.
However, for this, you need a high-speed internet connection.
The Bottom Line
Well, if you want to grow your business and target your audience, then there is no reason to wait to use this powerful platform as the medium for customer communication. So, be competitive and genuinely connect with your customer base in any part of the world anytime.
I hope you liked this post about the world’s most famous messaging app called WhatsApp.
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