Why MobileMonkey is the Best Platform for Messenger Drip Campaigns

Treat your customers like you would a friend. Hang out on their usual spots, learn their lingo, know their interests, uncover their struggles, and most importantly, engage with them. These are the principles of effective marketing. Engagement is integral in pushing your customer further down the funnel. There are several touchpoints that can link you with your audience. Each opportunity to interact is a chance to push your lead down your funnel until they convert into buyers.

Drip Campaigns are one of the few strategies you can use to further your audience down your funnel. The strategy has been around for a while now. You may know it as automated email campaigns, autoresponders or even lifecycle emails—all of these have the same goal: Get conversions. Drip Campaigns are a series of e-mails that are sent automatically based on a trigger action.

This strategy is effective in converting lurking individuals into possible leads. The repetitive and relevant interactions with your audience helps you slowly build a relationship. It’s important to note that the buyer’s journey isn’t always straightforward. Meaning, some customers need to be nudged a little towards purchase. Over time, you can establish trust through engaging and relevant content.

Studies also show that Drip Campaigns are 80% more successful than singular e-mail blasts. Aside from this, the open rate of a Drip Campaign is three times higher than an e-mail blast. The reason behind this success rate is its RELEVANCE. Drip campaigns automatically send e-mails based on certain actions.

Let’s say a customer added an item to their cart on your website. After having second thoughts, the customer opts out. If you’re running a drip campaign, a reminder will be sent to the said customer to successfully finish their order. This gentle nudge further down the funnel is effective as it is relevant to the buyer at the moment he or she receives the e-mail.

You can also use Drip campaigns to allow you to re-engage with your customers to buy from your website. If you’re selling a service you can also leverage drip campaigns to renew subscription services. Regardless if you’re selling goods or services, drip campaigns allow you to engage with your customers and leads more efficiently.

Knowing where your lead is on the buyer’s journey helps you create relevant content that is highly likely to lead to conversions. Whether the lead just recently signed up or you’re re-engaging old customers, you can send content that has relevant information for all your leads.

Is it Really Effective?

According to the Email Marketing Metrics Benchmark Study, a world average of 78% is not interested in opening promotional e-mails. While reasons may vary on a case to case basis, it can be concluded that the large volume of unwanted promotional messages is to be blamed. Thus, a large amount of leads are disinterested in e-mails.

On the contrary, Facebook Messenger has 1.3 Billion users worldwide. This figure continues to grow up to this day. According to the same study mentioned above, 49% of messages sent on mobile is read by users. Thus, this suggests a platform shift from e-mail to messenger. It’s also plausible that the mobile aspect of Facebook messenger makes it more convenient to use while on the move.

Facebook Messenger Chatbots almost have similar features (check out these chatbot examples). This means that you can deliver the same messages but to a wider audience. And the results are more successful as opposed to the 21.8% world average open rate on e-mails. Facebook Messenger has a promising potential of achieving the same goals in a more effective way. In fact, with Messenger marketing, open rates are through the roof in the first hour, with 70-80% open rates.

What Tool Should I Use

When it comes to Facebook Messenger Marketing, MobileMonkey is true to their promise. They are the world’s best Facebook chatbot builder and certainly living up to its name. The platform is straightforward, automated, and effective. According to Marketers on Capterra, “This is a powerful Facebook messenger tool: it allows you to set up an advanced bot.” MobileMonkey is a powerful tool that lets you step up your messenger marketing game.

It’s ideal for messenger ads, chat blasts, drip campaigns, customer service, on-site chat and list building. It uses intuitive workflows without the need for coding. It has features that allow you to acquire leads through the intuitive bot. It also uses interactive forms that let you qualify your leads. You can also set up an automated chatbot that uses broad-keywords to answer frequently asked questions. You can easily link MobileMonkey to your website for live and on-site chat support. You can also use it to schedule appointments with clients in order to turn leads into buyers! The platform also allows you to streamline your communication with a universal inbox that stores convo history.
And the most important feature of MobileMonkey, it allows you to design nurturing drip campaigns that keeps your leads engaged!

How do I Set Up Drip Campaigns on MobileMonkey

Drip campaigns via MobileMonkey automate your sequences for every member of your audience as they join from the first minute to forever!

To set up your drip campaign, you only need to follow these three easy steps:
1. Create
2. Assign
3. Schedule

Step 1: Create chat pages for the campaign.
Similar to crafting e-mail drip campaigns, Facebook Messenger Drip Campaigns start with the key ingredient: Content. Each piece of content in the campaign is represented by a page which you will build through the drag and drop chatbot. The drag and drop chatbot is the less complicated sister of messenger bot flows.

QUICK TIP: ADD FUN INTO YOUR CONTENT!
The best part about the messenger page builder feature is it allows you to sprinkle a little fun to encourage engagement. Create a welcome page with GIFs, videos, and emojis. This will definitely make your chatbot more fun to engage with! Not to mention it helps you build a relationship with your target market!

Step 2: Assign your audience using any of your variables.
It’s simple to create an audiencer through mobile monkey. Pick your desired attribute to create an audience segment and then click save!

QUICK TIP: CUSTOMIZE YOUR AUDIENCE
Through MobileMonkey you can create custom audiences based on the leads’ interest in your products and services, customer budget or webinar attended. Take advantage of these to make your content more personal and relevant!

Step 3: Schedule your drips!
After creating content, and picking the right audience for the campaign, the hard part’s over. It’s now time to schedule your drips. Through the drop down options as pictured below:

QUICK TIP: SEND YOUR MESSAGE ASS SOON AS POSSIBLE
Speed is of the essence! The faster you send the drips the more relevant and timely your content will be! Waste no time in conversing with your leads. Remember, the attention span of an average user is very low online.